Microeconomics: Principles and Tools FROM THE PUBLISHER
Finely focused on the key principles--and written in a way that makes even cutting-edge concepts seem easy--this book teaches readers how to think like economists by showing them how to use economic concepts in their everyday lives and careers. Hands-on and practical in approach, the book features hundreds of lively real-world examples, integrates global material throughout, and engages readers interactively through Economic Detective exercises, Using the Tools exercises, and Economics Experiments (in which readers role-play as consumers, producers, and policy makers). An accompanying CD-ROM features a tutorial walk-through of the key graphs in the book, and a Graph Builder application that allows readers to manipulate variables in the 60 key graphs from the book and note the changes and effects. For anyone needing an accessible, comprehensive introduction to economics.
FROM THE CRITICS
Booknews
A textbook for a course introducing the subject both to students who will take no further courses in economics and those beginning a major in it or a related subject. Seeks to get students to think like economists rather than overwhelming them with doctrine. Takes examples from a wide range of industries and professions. Colorfully illustrated throughout. Annotation c. by Book News, Inc., Portland, Or.
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