Effective Small Business Management: A Entrepreneurial Approach FROM THE PUBLISHER
The sixth edition of Effective Small Business Management teaches budding entrepreneurs the "hands-on" tools and techniques for launching and managing a small business the right way.
SYNOPSIS
Providing hands-on tools and techniques for launching and managing a small business, the seventh edition of this text for students and entrepreneurs offers streamlined coverage and new material on e- commerce and the Web, strategic management, sources of financing, and guerilla marketing, plus a Web site. Learning features include numerous examples, a sample business plan, chapter objectives and summaries, and boxes on real-life entrepreneurs and practical advice for gaining a competitive edge. Scarborough is affiliated with Presbyterian College; Zimmerer is affiliated with Saint Leo University. Annotation (c)2003 Book News, Inc., Portland, OR
FROM THE CRITICS
Booknews
Teaches budding entrepreneurs hands-on tools and techniques for launching and managing a small business in the 21st century. Coverage include a business plan, marketing, sources of funds, location and layout, managing people, and legal issues. Offers thorough coverage of the Web, many real-life examples, and boxed features on web activities, plus first-person stories of entrepreneurs, advice on gaining a competitive edge, and international examples. Also includes chapter objectives, summaries, and experiential exercises. This sixth edition offers updated coverage of topics such as finding sources of financing and conducting business in global markets. Scarborough is affiliated with Presbyterian College. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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