Managerial Economics FROM THE PUBLISHER
Thomas and Maurice's Managerial Economics teaches students how to use microeconomic theory to analyze business decisions. In a clear and engaging writing style, Christopher Thomas carries on the tradition he and Charles Maurice shepherded for seven previous editions in the 8th edition. The 8th Edition explores the current market forces that create both opportunities and constraints for business enterprises. The book has enjoyed success in part because of its mid-level of rigor.
SYNOPSIS
S. Charles Maurice (of Texas A&M U.; he died in 1999) saw the first edition of this enduring text published in 1981. It's been updated every few years since then, and Christopher R. Thomas (U. of South Florida) now undertakes the revisions. Aiming to teach business students how to use microeconomic theory to analyze business decisions, the text covers various aspects of demand, supply, and market equilibrium; production and cost analysis; and profit maximization in various market structures. New coverage includes practices in oligopoly, long-run and short-run expansion path analysis, cost-plus pricing techniques, marginal analysis in decision making, and the Sarbanes-Oxley Act, among other topics. New illustrations, problems, and website materials have been incorporated. Annotation ©2004 Book News, Inc., Portland, OR
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