Managerial Economics & Business Strategy

Formerly Baye and Beil,this text fits in a managerial economics course where a faculty member would like a very modern treatment with an emphasis on strategy. The text emphasizes modern economic tools for real world managerial applications. This was the first ""modern"" managerial text on the market and it blends tools from intermediate micro,industrial organization,and game theory. Instructors interested in topics like game theory,oligopoly,and the economics of information are key Baye adoption candidates. How to differentiate IRWIN's Managerial Economics books Maurice & Thomas,Baye,and Brickley et. al. While Maurice & Thomas is traditional in its presentation (emphasis on analytical tools such as optimization),Baye and Brickley et. al. minimize coverage of this information. Baye appeals to professors who want applied theory,game theory,and oligopoly and tends to approach the subject from a marketing and industrial organization viewpoint. Brickley et al. present a strong organizational design framework,organizing the coverage around three fundamental concepts: incentives,performance evaluation and reward structure.


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