Product Design and Development FROM THE PUBLISHER
Treating such contemporary design and development issues as identifying customer needs, design for manufacturing, prototyping, and industrial design, Product Design and Development, 3/e, by Ulrich and Eppinger presents in a clear and detailed way a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The integrative methods in the book facilitate problem solving and decision making among people with different disciplinary perspectives, reflecting the current industry trend to perform product design and development in cross-functional teams.
AUTHOR DESCRIPTION
Karl T. Ulrich is an associate professor at the Wharton School at the University of Pennsylvania, and also holds a secondary appointment in the Department of Mechanical Engineering and Applied Mechanics. He received the S.B., S.M., and Sc.D. degrees in Mechanical Engineering from MIT. Professor Ulrich has led the development efforts for many products, including medical devices and sporting goods, and is a founder of two technology-based companies. As a result of this work, he has received 13 patents. His current research focuses on coordination of design, manufacturing, and marketing decisions in the product development process.
Steven D. Eppinger is an associate professor at the Massachusetts Institute of Technology Sloan School of Management. He holds the General Motors Leaders for Manufacturing Chair and a joint appointment in the Engineering Systems Division. He received the S.B., S.M., and Sc.D. degrees in Mechanical Engineering from MIT. Prof. Eppinger specializes in the analysis of complex product development efforts and works closely with the automobile, electronics, and aerospace industries. His current research is aimed at the creation of improved product development processes and project management techniques.
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