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Service Management: Operations, Strategy, and Information Technology with Student CD-Rom Mandatory Package

AUTHOR: James A Fitzsimmons, Mona J Fitzsimmons
ISBN: 0072424192
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	Operations Research

Editorial Review

Service Management: Operations, Strategy, and Information Technology with Student CD-Rom Mandatory Package
- Book Review, by James A Fitzsimmons, Mona J Fitzsimmons

Book Description
Service Management is the best-selling text in this market and includes compelling and current examples from the field of technology. The text has extensive coverage on global operations, and the need for continuous improvement in quality and productivity in the service industry. Service Management also does an excellent job of demonstrating how crucial functional areas of an organization such as marketing, strategic issues, operations and human behavior impact effective service management.

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Book Review

Service Management: Operations, Strategy, and Information Technology with Student CD-Rom Mandatory Package
- Book Reviews, by James A Fitzsimmons, Mona J Fitzsimmons

Service Management

FROM THE PUBLISHER

Service Management is the best-selling text in this market and includes compelling and current examples from the field of technology. The text has extensive coverage on global operations, and the need for continuous improvement in quality and productivity in the service industry. Service Management also does an excellent job of demonstrating how crucial functional areas of an organization such as marketing, strategic issues, operations and human behavior impact effective service management.

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