Book Description
An advertising hall-of-famer and business legend reveals the secrets of his success
Best known for conceiving the idea of outdoor advertising, Karl Eller embodies the spirit of American entrepreneurship at its finest. Integrity Is All You've Got is the chronicle of a singular life in business and all its "chills, thrills, deals, risks, gambles, crash landings, and miraculous recoveries." Readers get: A first behind-the-scenes look at the life of a business legend Powerful lessons that managers and entrepreneurs can apply Eller's guiding principles for racking up successes and recovering from "crash landings" that center on the critical importance of integrity
About the Author
Karl Eller (Tucson, AZ) is chairman and CEO of The Eller Company. Over the course of his more than 50 years in business, he founded several highly successful businesses and served as president and CEO of Columbia Pictures Communications and the chairman and CEO of Clear Channel Outdoor. An alumnus of the University of Arizona as well as a philanthropist, the Eller College of Management is named after him. He was recently inducted into the Advertising Hall of Fame.
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