Next Generation Product Development: How to Increase Productivity, Cut Costs, and Reduce Cycle Times

Book Description

A Hands-on manager's guide to making the most of today's product development breakthroughs

A quarter century after MRP first transformed the global manufacturing arena, Next Generation Product Development stands poised to similarly impact new product development. This movement-defining book gives R&D professionals an in-depth explanation of the ways in which companies are able to achieve substantially higher levels of development productivity, while better aligning product development with strategy through new practices and systems.

Processes explored in Next Generation Product Development, and enabled by cutting-edge new-enterprise software, promise to explode the possibilities of what product development professionals can accomplish. This hands-on practitioner's guidebook will: Establish a common set of frameworks and concepts Introduce new project portfolio and product strategy management practices Help R&D professionals increase productivity by 30 to 50 percent


About the Author

Michael McGrath (Waltham, MA) is a worldrenowned expert on product development and strategy. Cofounder of global management consultants Pittiglio Rabin Todd & McGrath, he led the firm's development of the now widely adopted Product And Cycle-time Excellence® (PACE®) methodology.


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A quarter century after MRP arrived to transform the global manufacturing arena. Next Generation Product Development, written by PRTM cofounder and PACE developer Michael McGrath, promises to revolutionize new product development. This combination of real-world practice and cutting-edge insight will show you how to consistently increase your organization's R&D productivity by 30 to 50 percent -- and transform you into an R&D leader. Product development is a process that, like any other, is both manageable and improvable. Next Generation Product Development introduces and examines the newest generation of product development practices, in which the focus has changed from reducing time-to-market to managing and improving productivity, i.e. developing more new products than your competitors with a lower investment of valuable firm resources.


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