From Book News, Inc.
This tutorial for product designers and engineers offers guidance on the development of consumer portable electronics that, presumably, won't drive users crazy. That means the designer must understand how to shepherd a product through all the marketing, manufacturing, and procurement people who have a hand in development. Haskell (an electronics product design engineer) discusses the marketplace, the economics underlying product development, and the features customers do and don't like. He offers detailed information about the engineering of products, with attention to interface and size problems, convenience and utility parameters, technology trade-offs, and durability.Copyright © 2004 Book News, Inc., Portland, OR
Sci-Tech Book News, June 2004
guidance on... development of consumer portable electronics... marketplace... economics... features... engineering... attention to interface... size... convenience... utility parameters... trade-offs... durability.
Review
This tutorial for product designers and engineers offers guidance on the development of consumer portable electronics that, presumably, won't drive users crazy. That means the designer must understand how to shepherd a product through all the marketing, manufacturing, and procurement people who have a hand in development. Haskell(an electronics product design engineer) discusses the marketplace, the economics underlying product development, and the features customers do and don't like. He offers detailed information about the engineering of products, with attention to interface and size problems, convenience and utility parameters, technology trade-offs, and durability.
Book Info
Text provides an engineering tutorial that approaches design component by component. Offers guidance on key decisions, and selection and integration of every element in electronic portables. For designers and engineers. Includes index, list of acronyms and abbreviations, references, and illustrations.
From the Back Cover
IT'S ALL IN THE DETAILS:
Interfaces
Displays
Buttons
Dials
Keypads
Pen Input
Speakers
Microphones
Antennae
Sensors
Ports
Processing
Microprocessors
Logic Devices
Microcontrollers
DSP
Analog Devices
Sensors
Wireless Communications
System Memory
Mass Storage
Software & Communications
Mass Storage
Power Sources
Electronic Packaging
Circuit Boards
IC Packaging
Discrete Components
Connectors
Mechanical Assemblies
Housing
Shielding
Display Bezels
Thermal Management
Hinges
Ruggedization
Plan Product Success -- One Component at a Time
For product designers and engineers, this is an ideal roadmap to developing cutting-edge consumer portable electronics. Portable Electronics Product Design and Development is a powerful engineering tutorial that approaches design component by component, offering priceless guidance on key decisions, including selection and integration of every element in electronic portables.
Author and engineer Bert Haskell, an electronics product design specialist, sets the stage with a succinct assessment of the portable electronics marketplace, analyzing the features that consumers do like and the flaws they do not like. Then he offers valuable engineering insights and component comparisons you can use to improve the way your products work and look, and to help them fare better in the marketplace. In the concluding chapters, he offers unique insights into the economics that drive the portable electronics industry and a creative vision for shaping future product concepts.
FEATURES CASE STUDIES OF LANDMARK SUCCESSES -- CELL PHONES, CAMCORDERS, AND DIGITAL CAMERAS
This powerful engineering guide will help you:
* Solve interface and size problems
* Maintain parameters of convenience, utility, and portability
* Assess the cost of technology tradeoffs
* Find effective answers on issues such as thermal management, shielding, and durability
* Avoid consumer turnoffs
About the Author
Bert Haskell is President & General Manager of Wireless Age, Inc., Austin, Texas, a company that specializes in the deployment of wireless network technologies that enable user mobility. He was formerly Vice President for Product Development at Stellar Display Corporation, where he was responsible for the development of flat panel display products. Prior to this he was Director of Marketing for Interactive TV and Wireless Solutions at Concero, Inc. He has also served as Vice President for Portable and Consumer Electronics at MCC Corporation. He is currently sits on the board of Portelligent, Inc., the leading supplier of technical intelligence for the portable electronics industry. He has bachelor's and master's degrees in mechanical engineering from the University of Rochester and was a contributor to the textbook Anytime, Anywhere Computing. He lives in Austin.
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