Global Vision: Building New Models for the Corporation of the Future
- Book Review,
by John L. Daniels, Caroline N. Daniels
From Booklist
As the authors point out, the importance of globalization has become so great that even the smallest company will claim to have "gone global" by sending a sales representative to some distant capital. Both of the Danielses have done consulting in the field of information technology: he is now a vice president at IBM's Worldwide Business Transformation Technology Consulting Group, and she holds a Ph.D. in information management from the London Business School. They argue for standardized definitions of and methods for measuring the degree of globalization. The authors also identify three different models of global business strategies (the U.S., Japanese, and European) and emphasize the vital role information technology plays in global business activities. The authors successfully provide the necessary theoretical and strategic underpinnings for any business competing--or considering competing--globally. David Rouse
From Book News, Inc.
Proceeds from "developing a global vision and mindset" to discussion of determining how a company is currently positioned, understanding global customers' demands and needs, balancing global and local activities, building global teams and individuals, and using information technology to make it all work. No bibliography or references. Annotation copyright Book News, Inc. Portland, Or.
Book Description
Foreword by Pierre Hessler, Vice President, IBM Corporation, Director General, Marketing Services and Operations, IBM, Europe, Middle East, and Africa. The global marketplace offers incredible opportunities for growth and profit--and here is a resource that gives executives a tangible understanding of how to manage their companies to become successful global corporations. Based on a five-year IBM/Peat Marwick worldwide study, the book pinpoints the six strategic steps that must be taken in the first five years of globalization: create a clear global vision, target the customer, get an accurate reading of what customers need and the resources to achieve it, move from isolation to partnership, nurture global employees, and use information technology to keep capability high and costs low. Plus, the book shows how to tailor a global approach to the critically important starting position of a company: as a global exporter (typically a Japanese approach), a multinational (U.S. approach), or a multilocal (a European approach). Packed with examples of companies in every stage of globalization, the book shares pitfalls, insights, and success stories that will interest every manager who recognizes the potential of the global frontier!
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