The McGraw-Hill Guide to Writing a High-Impact Business Plan: A Proven Blueprint for First-Time Entrepreneurs

Launching or expanding your own business? In today's tough, tight-money environment, you need the kind of high-impact business plan that will catch the eye of potential investors and win you the financing and support you need. This comprehensive, practical guide by a successful entrepreneurial investment banker who has reviewed and/or prepared 5000 business plans shows you how to write a plan that: Forcefully describes your company's product or service in a way that sets you apart from the competition Makes a "selling" first impression through the use of cover sheets, a dynamic table of contents, and an executive summary Creates a total market strategy that positions your company and identifies your future customers Presents your financials in a manner that's clear, knowledgeable, positive, and compelling to financial experts Incorporates graphics for clarity, persuasion, and punch. The McGraw-Hill Guide to Writing a High-Impact Business Plan also contains numerous checklists and workguides; a directory of new and little-known money sources; and a free diskette offer when you return the reply card. It's a one-of-a-kind reference for all entrepreneurs who want to prepare the kind of plan that will carry them down the road to business success.


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