Dress Casually for Success. . .for Men - Book Review,
by Mark Weber

Review ``Amid all this confusion comes Dress Casual for Success. . .For Men (McGraw-Hill, $16.95), which makes sense of this thing called ``casual workplace dressing.'' A ton of books and videos purport to solve the problem facing millions of fashion-impaired chaps who stand before their closets each morning crying, ``Oh, dear, what am I supposed to wear?'' First, Dress Casual acknowledges that it's OK not to embrace a casual style at work. For those who want to look casual and professional, however, here is a dandy primer for figuring out how to strike the balance without breaking the bank. The book contains plenty of what you-need-in-your-wardrobe lists, too: top 10 lists for ``a dress-down casual business look,'' ``a more formal business casual look,'' ``a more dress-up business casual look.'' Dress Casual for Success is a valuable read. Buy it, read it, live it.''
Style Agenda, 08/97 "On casual Fridays, how does a man appear to be serious about his career, and not as though he's about to go fishing? "The key is remembering that competition in the boardroom does not disappear with the removal of the jacket and tie," says Mark Weber, Vice Chairman of Phillips-Van Heusen Corp. and author of Dress Casually for Success... for Men, a simple, common-sense approach to Friday dressing. Weber's book can be found at all major bookstores throughout the U.S."
Atlanta Journal, 2/21/97 "A book especially for the man stuck between his white shirt and tie and his favorite football jersey. Dress Casually for Success... For Men not only gives the do's and don'ts and the how-to's of business casual dressing, but it also includes a chapter titled "Clothes 101" that is a primer on fabrics, fibers and jacket, shirt and pants styles."
Hood, Marshall, Columbus Dispatch, 10/15/96 "Amid all this confusion comes Dress Casual for Success... For Men (McGraw-Hill, $16.95), which makes sense of this thing called "casual workplace dressing." A ton of books and videos purport to solve the problem facing millions of fashion-impaired chaps who stand before their closets each morning crying, "Oh, dear, what am I supposed to wear?" First, Dress Casual acknowledges that it's OK not to embrace a casual style at work. For those who want to look casual and professional, however, here is a dandy primer for figuring out how to strike the balance without breaking the bank. The book contains plenty of what you-need-in-your-wardrobe lists, too: top 10 lists for "a dress-down casual business look," "a more formal business casual look," "a more dress-up business casual look." Dress Casual for Success is a valuable read. Buy it, read it, live it."
Rowe, Jeff, The Orange County Register, 10/21/96 "The author covers the basics and details of dressing appropriately and stylishly in the 1990s... with dashes of wit... this is a very practical and easy-reading book"
Johnson, Marilyn, Atlanta Constitution, 10/18/96 "In "Dress Casually for Success... for Men" (McGraw-Hill, $17), author Mark Weber points out that "nine out of 10 companies have some form of casual dressing, [including] IBM, Dun & Bradstreet, Burger King, Ford Motor Co., General Motors. . the dressing down of the American workplace isn't a new phenomenon--just one that's gathering steam in the form of media coverage and the fashion industry's capitulation"
Book Description In offices across the country, dressing casually for work is the norm, not the exception, every day of the week, not just Fridays. But what are the rules for business casual? How can men figure out what's appropriate and what's not, without sacrificing or compromising their personal style? Over the past year, GQ, The New York Times, and even Fortune Magazine have all offered advice and counsel about making this transition--but this worrisome and universal problem still poses a fashion challenge for most men. So how can today's businessmen dress without getting a dressing down? Dress Casually for Success. . .for Men answers those questions, and helps men figure out how to dress with authority, style, and comfort, without breaking the rules. It shows readers how to handle the new fashion edicts, guides them through the intricacies of fabrics, patterns, accessories, and colors, and ultimately will help them project just the right image at work and at play, from power lunches to job interviews, to business-related nights on the town. In today's offices and boardrooms, it's the subleties that can make or break a look. Complete with black-and-white and color photos, easy-to-use charts, and quick references for Fashion Do's and Don't, here is the first and only guide to going corporate casual with flair and confidence.
From the Back Cover On Dress-down days, are you confused about how casually to dress? Want to feel comfortable and look great every day! Am a projecting the image I want? Suite or Jacket?; Jacket or Sweater?; Tie or Turtleneck?; Slacks, Jeans, Khakis, or Corduroys?; Loafers or Lugsoles?; Earring or not?' Your clothes convey your image. Look right and you'll be successful. Achieving the casual look you want is a matter of knowing yourself and following a few guidelines. Let Dress Casually for Success. . .for Men help you make the fashion decisions that tell the world exactly who you are. Instructive and entertaining, this guide shows today's businessman how to dress down without sacrificing authority and style. With expert advice from the Van Heusen Creative Design Group, the leader in corporate casual sportwear, it guides you from head to toe in projecting the image you want. Along with ideas and tips for developing your own "business casual" style, you'll enjoy pages of photos, easy-to-use charts, and quick references for Fashion Do's and Don'ts.
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