The Sage Guide to Mutual Funds: Superior Investment Wisdom from the #1 Online Fund Gurus

Don Phillips, CEO of Morningstar
"Individual investors have never had better resources or better investment options than they enjoy today. And no one knows the ins and outs of this new world of on-line investing better than the brothers Cohn. Read this book and you'll agree with me: Sage Rules!"

Blake Darcy, CEO of DLJ Direct
"The Sage Guide should help both novice and expert online investors understand the power of the Internet in selecting, transacting and tracking mutual fund investments. It's a great tool for the serious investor to keep right next to the mouse."

Rob Shenk, America Online
"With the same verve, insight, and determination that made them an online success, Alan and Stephen Cohn have created an investor primer that should be of great interest to all who want to learn more about the world of mutual funds."

William Miller, manager of Legg Mason Value Trust Fund
"Sage has led the way in creating and maintaining an active online community of fund investors. This is a thorough and professional compilation of sage advice."

John Waggoner, columnist, USA Today
"Alan and Stephen Cohn have worked hard to bring sense and community to the world of mutual fund investing and the Internet. The Sage Guide to Mutual Funds brings that same practical, good-natured advice to the word of wood-based firmware-that is, to print. It's a solid guide for investors at all levels."

Shane Chalke, founder and CEO AnnuityNet.com
"More than a guide to mutual funds, the Cohn brothers have written a thoroughly modern instruction kit for investors geared to the Internet age. This is a solid primer for beginning investors, but even fund experts will find out how much they don't know!"

Jersey Gilbert, financial editor, SmartMoney Magazine
"[A] sound message and one that even the beginning investor can profit from."

Louis Navellier, president of the Navellier Funds
"The Sage Guide to Mutual Funds is a great tool that all mutual fund investors can utilize. This book is especially helpful in assisting investors that are setting their goals and objectives."

David P. Brady, CFA, Senior Portfolio Manager,
"In "Sage's Guide to Mutual Funds" authors Alan and Stephen Cohn do an outstanding job explaining the basics to successful mutual fund investing. In addition, this book differentiates itself from the crowd by educating readers on the advantages and opportunities of online community investing. E-xcellent."

Brenda Buttner, TheStreet.com
"Sophisticated and starter mutual fund investors alike can benefit fromThe Sage Guide to Mutual Funds-its accessible guide to building a portfolio using a wealth of online tools show do-it-yourselfers how to create and monitor their investments."

Book Description
The internet can be the greatest tool ever invented for the enrichment of investors--or the fastest way to be misled, cheated, and relieved of your hardearned dollars. It all depends on where you go on the net and who you listen to.For mutual fund investors, the path to safe and successful online investing is now clear: The Sage Guide to Mutual Funds gives you everything you need to research, choose, buy, and sell mutual funds--and it puts the vast resources of the internet at your fingertips.Written by Alan Cohn and Stephen Cohn, the savvy founders of Sage Online, America's largest and most dynamic online mutual fund forum, The Sage Guide offers fresh and trustworthy information for newbie and experienced investors alike. Inside, you'll find everything you'll need to Find the investment style and fund categories that fit your goats Screen for and select winning funds-using Sage's recommended websitesConstruct the ideal personal fund portfolioTrack your funds onlineDetermine the best times to buy and sellFind the best online broker for your needsChat, post messages, join forums, and use thenet safely and effectivelyAnyone venturing online for investment information is going to be faced with a wild array of opinions and advice ranging from the fraudulent to the uninformed. In response, the Cohn brothers have created a huge, safe, smart community of investors where you can go for honest, unbiased advice and opinion, information, chats, news, and more. That same spirit and approach is apparent in every page of The Sage Guide. If you come to Sage, you get the real deal.Stressing a safe, honest approach to online investing, The Sage Guide to Mutual Funds is the perfect source of advice in the increasingly confusing and often unsafe world of electronic investing. You'll come away with everything you need to harness the money-making power of mutual funds with the vast resources of the net. Go for it!

About the Author
Alan Cohn and Stephen Cohn are the founders of Sage Online, a leading online community and provider of mutual fund information, and Sage Financial Group, Inc., a financial planning and asset management firm. They are both certified financial planners and were named as two of the most powerful people in the mutual fund industry by SmartMoney magazine. Frequent speakers around the country to both individual investors and financial industry groups, they appear regularly on radio and television. Sage is available via the America Online Personal Finance Channel at AOL keyword: Sage.


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The Sage Guide To Mutual Funds (HarperBusiness) by Alan and Stephen Cohn, is a lot zippier. The Cohns are the financial planners behind the popular Sage site at America Online, which is to fund investors what Weight Watchers is to dieters--in community is fortitude. The book is sound, basic, and a bit padded. What I appreciate about the Cohns, though, is their unwillingness to equate Internet investing with scoring millions.


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