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Consulting Demons: Inside the Unscrupulous World of Global Corporate Consulting

AUTHOR: Lewis Pinault
ISBN: 006661998X

SHORT DESCRIPTION: An insider's view of the world of global management consulting furnishes an exposT of some of its most prestigious names that reveals the industry's unscrupulous side while also providing key information about trends in e-consulting. Reprint....

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         Editorial Review

Consulting Demons: Inside the Unscrupulous World of Global Corporate Consulting
- Book Review,
by Lewis Pinault


Amazon.com
With the ubiquitous term consultant now being bandied about as practically every second person's job description, Consulting Demons is a book for everyone. At once an entertaining account of one man's personal odyssey through the various levels and organizations of the corporate consulting world, an informed opinion given to fresh-faced MBAs choosing this profession as a career, and an ominous warning to clients not yet privy to its inner workings, Consulting Demons is a compelling read.

Earning an undergraduate degree in political science at MIT, Lewis Pinault channeled his interests in space development into areas more salable in the late 1970s, namely, ocean engineering and Japanese. Hired directly out of college by a Japanese shipbuilder, he spent the next few years living in the conglomerate's dilapidated dormitories, mastering the language and gaining valuable project management experience. Pinault's introduction to the alluring world of corporate consulting came through company contact with consultants from the Boston Consulting Group (BCG), and a year later he'd been willingly sucked into the vortex of a fast-paced, all-consuming 12-year consulting career. His ensuing adventures led him throughout Southeast Asia, in and out of BCG, the MAC Group, Gemini Consulting, Arthur D. Little (ADL), and finally Coopers & Lybrand, and through a number of less-than-professional exercises in client scamming and industrial espionage (otherwise known as benchmarking).

Having left the sanctums of global consultancies to pursue his original aspirations in science and the law, Pinault has written an exposé of considerable force. Part autobiography, part cautionary manual, the book presents a dark picture of the world of management consulting; in fact, each of its chapters ends with a "Consulting Demonology" tract, including such topics as "Client Beware: Consultants' Spycraft Charms" and "Red Spots and Other Ruses Consultants Use to Close on Large Fees." Though Pinault's tone is sometimes rather arrogant, it serves to reinforce the nature of the consulting game, one that this book portrays as risky and lucrative for the consultant but extremely costly and often not worthwhile for the client. If you're already a bona fide member of the ever-growing management consultant population, read this book and measure your worth as a successful trickster or unknowing drone. If you're thinking of becoming a consultant, read this book and think again. If you're a client about to sign a pact with the devil (or its demons), beware. --S. Ketchum


From Publishers Weekly
This expose is sure to incite envy and lust for the power and influence consulting entails, while simultaneously inciting dismay at the underhanded tactics consultants apparently use as a matter of course. Pinault, an international player in a number of major consulting organizations, narrates the story of his life as a participant in a number of corporate takeovers, reengineerings and project startups. The book is heavily dependent on dialogue, which lends an air of freshness and reality to business subjects often bound in stilted, academic prose. The story begins with Pinault's background: he tells how, having hoped for a career in space technology, he detoured into the study of Japanese and began his career working for a Japanese shipbuilding firm. This was followed quickly by his immersion into the international Boston Consulting Group. With the exception of a few detailed descriptions of actual consulting projects--the manufacture of disposable diapers is one--most of this account describes Pinault's rise up the consulting ladder, his struggles with the demands and stress of the job and the machinations of various consulting firms competing intensely on several continents. Pinault's work was sometimes skullduggerish, and he gleefully relates tales of his "benchmarking"--i.e., covertly, duplicitously discovering other companies' trade secrets--and low-bidding competitors' clients. Interspersed throughout are pithy guidelines that condense consulting into simple lessons: e.g., "Cases that begin to show obsession with large quantities of data... run a high danger of fractured expectations." This is two books in one, the narrative refreshing and illuminating, the guidelines terse and educational. At times, both serve to highlight the shady, sometimes questionable activities that seemingly permeate this professional culture. (Feb.) Copyright 2000 Reed Business Information, Inc.


From The Industry Standard
Reading Lewis Pinault's new book is like driving by a car accident. You feel as if you shouldn't look - but you can't help yourself. The author seems so sleazy and self-absorbed, his professional wares so utterly worthless that you can't believe companies actually hire him. The book makes a compelling argument for newly minted MBAs to steer clear of consulting firms, and for managers who employ them to have their heads examined.Consulting Demons is full of tales of Machiavellian consultants who plot to rise through the consulting hierarchy by scaring clients into parting with millions of dollars in consulting fees. For example, Pinault explores the inner world of C.K. Prahalad, a consulting guru from the University of Michigan who popularized such management bromides as Strategic Intent and Core Competencies. Prahalad mesmerized Philips Electronics into spending millions on consultants who alternately humiliated and rebuilt the company's managers.In a manner reminiscent of George Stephanopoulos' All Too Human, Pinault also skewers his former mentors. He recounts the advice his old boss at the MAC Group gave him, detailing how best to carry on extramarital affairs in various cities while preserving the illusion of domestic harmony. It's all ostensibly in the name of expiation, and it seems of little consequence to Pinault whether his book lands with a thud upon the reputations of his ex-employers and ex-clients.A high divorce rate is one side effect of the amoral and self-absorbed behavior demonstrated by the mutant strain of humanity that Pinault portrays. A side effect of his book may be to frighten away those few MBAs who might still be considering a career in the consulting field.Could it be the coup de grace? Already consulting firms are having trouble recruiting the best and brightest. The talent goes where it can make the most money most quickly, so naturally the top B-school graduates are flocking to Internet startups and venture capital firms.Of course, sufficient grist for exposes on those industries probably exists right now. But it is unlikely that anyone in the middle of our shiny new-millennium money machines will toss a wrench in the works until the new new thing comes along. In the meantime, Consulting Demons will have to serve as a warning for those who find that McKinsey or Boston Consulting Group is the best they can do.As for companies that hire them, well, at least they're getting something for their money. Pinault suggests corporate espionage is one useful function that consultants perform for their clients. Such spying is a far cry from the honorable derring-do of James Bond and is instead conducted in a fashion that's at best morally ambiguous.The clever manager will read Pinault's accounts of consultants' tricks and remember them the next time he finds himself on the wrong end of a phone call from a consultant performing a "multiclient study." Or perhaps we should say "right" end, for the continued existence of such studies does not reflect well on those managers who hire consultants to conduct them.In fact, if you're considering a career in consulting or are a manager who works with consultants, Consulting Demons is one car wreck you should force yourself to look at.Peter Cohan is a management consultant and the author of Net Profit and The Technology Leaders (Jossey-Bass), as well as e-Profit (Amacom), to be published in April.


From Kirkus Reviews
An unconvincingly moralizing tale of Pinault's 12-year career in the global-consulting industry that aims, none too successfully, to be the Liars Poker of its ilk. Motivated by a desire to attain the good lifea goal that tantalized him while he spent three years working and living in relative penury in TokyoPinault, who had dreamed of doing work related to outer space or the oceans, took his first consulting job in 1987 when he realized the opportunities (and pay) in these areas were too sparse. Thus he embarked on a career that toured some of the major players in consultingthe Boston Consulting Group, the MAC Group, Cap Gemini Sogeti, United Research, and Arthur D. Littleand involved him in some of the industry's most interesting and questionable work. Not surprisingly, most of that work involved providing clients with solutions that were either right under their noses or the most profitable solutions for the consultantspreferably both. In addition, Pinault worked on industrial-espionage projects, including one for a Japanese diaper- tape manufacturer in which he actually managed to produce a super-secret material sample for his client. Following the consulting trend of the 1990s, Pinault also implemented ``change management,'' a kind of EST for corporations in which industry gurus freely used fear in the name of competitiveness. Throughout it all, he maintains here, he never really wanted to be a consultant and just did it for the money (how much money, he never says). Pinault seems genuinely distressed at the methods of some of his employers, but in the end, he is unable, or unwilling, to use his experiences to discuss any morals about greed (including his own) and corporate culture. Lacking the honesty and wit of his model, Pinault comes across as all dressed up with no one to bully, confound, or deceive. -- Copyright ©2000, Kirkus Associates, LP. All rights reserved.


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         Book Review

Consulting Demons: Inside the Unscrupulous World of Global Corporate Consulting
- Book Reviews,
by Lewis Pinault

Consulting Demons: Inside the Unscrupulous World of Global Corporate Consulting

FROM THE PUBLISHER

"What is a Management Consultant?" the prized MBA candidate asked.

"The best of us--and that could be you--know without ever needing to ask. We're a Breed Apart," the consultant observed, arrogance and irony in perfect balance.

"Okay, so that could be me, but what does that mean?" the MBA persisted.

"Of course there's money involved," the consultant offered.

"Great deals of money. World travel, first-class living. A chance to influence every corporation on the planet. Virtually no limits to whatever secrets and appetites you feel you need to indulge."

"Yes, but what is it that we do?" the recruit tried one last time, his doubts rapidly evaporating.

"You'll see.

In this gripping and colorful account of the American dream gone astray, Lewis Pinault takes us to the shiny heights scaled, and the darkest depths sunk to, by those ill-defined creatures known as "Management Consultants." At once a riveting narrative, an alarming cautionary tale, and a treasury of useful advice, Consulting Demons is a rare insider's view of the lucrative arena of global management consulting. In this stunning expose of some of the most prestigious and respected names in the business, Pinault takes his readers by the hand and leads them into a world where a client's interests are skillfully subordinated to those of the consultants, where money rules the day, and where principles and morals are but unwelcome baggage. For aspiring consultants, this is an unvarnished look at the life of a consultant, with essential, darkly revealing guidelines on how to get ahead and an enlightening perspective on the brutal infighting that can engulf even the most civilized consulting firm.

For current executives and potential clients, Pinault reveals what consultants are really thinking and scheming, and explores the unscrupulous lengths to which a consulting firm will go in order to protect and increase its own lucrative fees.

For the general reader, this is a rollicking yarn brimming with vignettes drawn from a consultant's daily work, including such characteristic consulting activities as "benchmarking" (deep-cover corporate espionage), "business transformation" (mass brainwashing), and "client entertainment" (global debauchery).

In this unique firsthand account, Pinault takes readers behind the scenes of the dehumanizing indoctrination of an academic intellectual into an exploitative--and exploited--"global transformation contractor." This incisive and telling book details his ascension in the business, the compromises he made to his integrity, and his eventual escape from a world he could no longer come to terms with.With true accounts of harrowing days spent in the hallowed trenches of consulting, and nights pondering personal relationships gone out of control, Consulting Demons offers the most complete look at an industry that exacts the highest prices for the most questionable standards of success.

About the Author:

Lewis Pinault spent more than a decade rising through the ranks of management con-sulting's most esteemed players, including the Boston Consulting Group in the U.S. and Japan, Gemini Consulting throughout Europe and Asia, and Coopers & Lybrand, where he became a Financial Institutions partner in Hong Kong, before leaving it all behind to pursue his first passion--International Space Law and Planetary Geosciences--at the University of Hawaii where he now works with both NASA and the UN Office of Outer Space Affairs.

FROM THE CRITICS

Busines Reader Review

An entertaining look at global consulting. The story-based approach is supplemented by a surprisingly useful advice section at the end of each chapter.

The Standard

Reading Lewis Pinault's new book is like driving by a car accident. You feel as if you shouldn't look - but you can't help yourself. The author seems so sleazy and self-absorbed, his professional wares so utterly worthless that you can't believe companies actually hire him. The book makes a compelling argument for newly minted MBAs to steer clear of consulting firms, and for managers who employ them to have their heads examined.

Consulting Demons is full of tales of Machiavellian consultants who plot to rise through the consulting hierarchy by scaring clients into parting with millions of dollars in consulting fees. For example, Pinault explores the inner world of C.K. Prahalad, a consulting guru from the University of Michigan who popularized such management bromides as Strategic Intent and Core Competencies. Prahalad mesmerized Philips Electronics into spending millions on consultants who alternately humiliated and rebuilt the company's managers.

In a manner reminiscent of George Stephanopoulos' All Too Human, Pinault also skewers his former mentors. He recounts the advice his old boss at the MAC Group gave him, detailing how best to carry on extramarital affairs in various cities while preserving the illusion of domestic harmony. It's all ostensibly in the name of expiation, and it seems of little consequence to Pinault whether his book lands with a thud upon the reputations of his ex-employers and ex-clients.

A high divorce rate is one side effect of the amoral and self-absorbed behavior demonstrated by the mutant strain of humanity that Pinault portrays. A side effect of his book may be to frighten away those few MBAs who might still be considering a career in the consulting field.

Could it be the coup de grace? Already consulting firms are having trouble recruiting the best and brightest. The talent goes where it can make the most money most quickly, so naturally the top B-school graduates are flocking to Internet startups and venture capital firms.

Of course, sufficient grist for exposes on those industries probably exists right now. But it is unlikely that anyone in the middle of our shiny new-millennium money machines will toss a wrench in the works until the new new thing comes along. In the meantime, Consulting Demons will have to serve as a warning for those who find that McKinsey or Boston Consulting Group is the best they can do.

As for companies that hire them, well, at least they're getting something for their money. Pinault suggests corporate espionage is one useful function that consultants perform for their clients. Such spying is a far cry from the honorable derring-do of James Bond and is instead conducted in a fashion that's at best morally ambiguous.

The clever manager will read Pinault's accounts of consultants' tricks and remember them the next time he finds himself on the wrong end of a phone call from a consultant performing a "multiclient study." Or perhaps we should say "right" end, for the continued existence of such studies does not reflect well on those managers who hire consultants to conduct them.

In fact, if you're considering a career in consulting or are a manager who works with consultants, Consulting Demons is one car wreck you should force yourself to look at.




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