Book Description
Layout is the fundamental element underlying any design project, of any kind.So when you're undertaking a new project, the first thing you'll need to decide on is your layout. OK. But what if you aren't inspired. Now what? Pick up this book, where you will find 400 different layouts (grouped into four categories: advertising, editorial, covers and brochures). Now, you can flip through the book and see something you like. You don't have to copy it. In fact, you probably won't. But you'll see an idea, and then you'll think of a way to modify that design . . . and soon you have your fresh layout. That's what this book is about.
Bonus feature: each page features call-out notes of easily understandable comments to quickly convey the good elements of the depicted layout.
About the Author
David E. Carter is a noted expert on graphic design, having produced over 100 books on various aspects of advertising, logo design and corporate branding. Over the years he has created innumerable ad campaigns and television programming and has been awarded a Clio and seven Emmy awards. He continues to consult on matters of logo design for various companies including Lands' End Business Outfitters, and continues to author books every designer and art director needs on their bookshelves. He lives in Ashland, KY.
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