The Beauty Myth: How Images of Beauty Are Used Against Women

Amazon.com
In a country where the average woman is 5-foot-4 and weighs 140 pounds, movies, advertisements, and MTV saturate our lives with unrealistic images of beauty. The tall, nearly emaciated mannequins that push the latest miracle cosmetic make even the most confident woman question her appearance. Feminist Naomi Wolf argues that women's insecurities are heightened by these images, then exploited by the diet, cosmetic, and plastic surgery industries. Every day new products are introduced to "correct" inherently female "flaws," drawing women into an obsessive and hopeless cycle built around the attempt to reach an impossible standard of beauty. Wolf rejects the standard and embraces the naturally distinct beauty of all women.


From Publishers Weekly
Wolf's valuable study, documenting societal pressures on women to conform to a standard of beauty, hit PW 's hardcover bestseller list for one week. Copyright 1992 Reed Business Information, Inc.


From Library Journal
Journalist and poet Wolf presents a provocative and persuasive account of the pervasiveness of the beauty ideal in all facets of Western culture, including work, sex, and religion. In showing how this myth works against women and how women sabotage themselves by their complicity with this impossible standard, she discusses at length two unfortunate consequences: the growth in the number of bulimic and anorexic women and the increasing popularity of cosmetic surgery. The facts are certainly stacked to prove her thesis but, for the most part, provide convincing evidence. In her final chapter, Wolf instructs women on how to crack the beauty myth. Recommended, especially for women's studies collections.- Anne Twitchell, National Re search Council Lib., Washington, Copyright 1991 Reed Business Information, Inc.


New York Times
... shows us yet again how much we need new ways of seeing.


Review
"The Beauty Myth is a smart, angry,  insightful book, and a clarion call to freedom.  Every woman should read it." -- Gloria Steinem.


Book Description
The bestselling classic that redefined our view od the relationship between beauty and female identity.

In today's world, women have more power, legal recognition, and professional success than ever before. Alongside the evident progress of the women's movement, however, writer and journalist Naomi Wolf is troubled by a different kind of social control, which, she argues, may prove just as restrictive as the traditional image of homemaker and wife. It's the beauty myth, an obsession with physical perfection that traps the modern woman in an endless spiral of hope, self-consciousness, and self-hatred as she tries to fulfill society's impossible definition of "the flawless beauty."


From the Publisher
Explores the phenomenon of the violent backlash against feminism that uses images of female beauty as a political weapon against women's advancement.

ANNOTATION

In this controversial national bestseller, feminist scholar Naomi Wolf argues that there is one hurdle in the struggle for equality that women have yet to clear--the myth of female beauty. She exposes today's unrealistic standards of female beauty as a destructive form of social control and a reaction against women's increasing status in business and politics.

FROM THE PUBLISHER

Explores the phenomenon of the violent backlash against feminism that uses images of female beauty as a political weapon against women's advancement.

FROM THE CRITICS

Publishers Weekly

This valuable study, full of infuriating statistics and examples, documents societal pressure on women to conform to a standard form of beauty. Freelance journalist Wolf cites predominant images that negatively influence women--the wrinkle-free, unnaturally skinny fashion model in advertisements and the curvaceous female in pornography--and questions why women risk their health and endure pain through extreme dieting or plastic surgery to mirror these ideals. She points out that the quest for beauty is not unlike religious or cult behavior: every nuance in appearance is scrutinized by the godlike, watchful eyes of peers, temptation takes the form of food and salvation can be found in diet and beauty aids. Women are ``trained to see themselves as cheap imitations of fashion photographs'' and must learn to recognize and combat these internalized images. Wolf's thoroughly researched and convincing theories encourage rejection of unrealistic goals in favor of a positive self-image. (May)

Library Journal

Journalist and poet Wolf presents a provocative and persuasive account of the pervasiveness of the beauty ideal in all facets of Western culture, including work, sex, and religion. In showing how this myth works against women and how women sabotage themselves by their complicity with this impossible standard, she discusses at length two unfortunate consequences: the growth in the number of bulimic and anorexic women and the increasing popularity of cosmetic surgery. The facts are certainly stacked to prove her thesis but, for the most part, provide convincing evidence. In her final chapter, Wolf instructs women on how to crack the beauty myth. Recommended, especially for women's studies collections.-- Anne Twitchell, National Re search Council Lib., Washington, D.C.

Margo Jefferson