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Power of Cult Branding: How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can, Too)AUTHOR: Matthew W. Ragas ISBN: 0761536949 Format: Hardcover Publish Date: September 2002 |
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Rethinking the Sales Force: Redefining Selling to Create and Capture Customer ValueAUTHOR: John DeVincentis ISBN: 0071342532 Format: Hardcover Publish Date: January 15, 1999 |
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Phrases That Sell: The Ultimate Phrase Finder to Help You Promote Your Products, Services, and IdeasAUTHOR: Edward W. Werz ISBN: 0809229773 Format: Paperback Publish Date: May 1998 |
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Managing the Customer Experience: Turning Customers into AdvocatesAUTHOR: Shaun Smith, Joe Wheeler ISBN: 0273661957 Format: Hardcover Publish Date: October 29, 2002 |
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The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset (Wall Street Journal Book Series)AUTHOR: Ronald J. Alsop ISBN: 074323670X Format: Hardcover Publish Date: March 2004 |
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Hey, Whipple, Squeeze This: A Guide to Creating Great AdsAUTHOR: Luke Sullivan ISBN: 0471281395 Format: Paperback Publish Date: April 2003 |
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Marketing Strategy: A Decision-Focused ApproachAUTHOR: Orville C Walker, et al ISBN: 0072553936 Format: Paperback Publish Date: April 4, 2002 |
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Business Market Management : Understanding, Creating and Delivering Value (2nd Edition)AUTHOR: James C. Anderson, James A. Narus ISBN: 0130451878 Format: Hardcover Publish Date: November 14, 2003 |
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Preparing for the Project Management Professional (PMP) Certification ExamAUTHOR: Michael W. Newell ISBN: 0814471722 Format: Paperback Publish Date: October 2002 |
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Summer in the CityAUTHOR: Robyn Sisman ISBN: 0452286123 Format: Paperback Publish Date: February 2005 |
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Visual Merchandising:: The Business of Merchandise PresentationAUTHOR: Robert Colborne ISBN: 0827357591 Format: Paperback Publish Date: January 17, 1996 |
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Building Strong BrandsAUTHOR: David A. Aaker ISBN: 002900151X Format: Hardcover Publish Date: November 1995 |
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Think Like Your Customer : A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers BuyAUTHOR: Bill Stinnett ISBN: 0071441883 Format: Paperback Publish Date: October 29, 2004 |
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Brand Sense : Build Powerful Brands through Touch, Taste, Smell, Sight, and SoundAUTHOR: Philip Kotler (Foreword), Martin Lindstrom ISBN: 0743267842 Format: Hardcover Publish Date: February 10, 2005 |
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How Brands Become Icons: The Principles of Cultural BrandingAUTHOR: Douglas B. Holt ISBN: 1578517745 Format: Hardcover Publish Date: September 2004 |
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