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Advertising
 Top Sellers for Advertising Books:   
   22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
AUTHOR: Al Ries
ISBN: 0060007737
Format: Paperback
Publish Date: September 2002

   Sams Teach Yourself SAP R/3 in 24 Hours
AUTHOR: Danielle Larocca
ISBN: 0672316242
Format: Paperback
Publish Date: June 1999

   Services Marketing: People, Technology, Strategy
AUTHOR: Christopher Lovelock, Jochen Wirtz
ISBN: 0131138650
Format: Hardcover
Publish Date: November 1, 2003

   The End of Advertising as We Know It
AUTHOR: Sergio Zyman
ISBN: 047142966X
Format: Paperback
Publish Date: November 2003

   Getting Business to Come to You, 2nd Edition: A Complete Do-It-Yourself Guide to Attracting All the Business You Can Handle
AUTHOR: Paul Edwards
ISBN: 087477845X
Format: Paperback
Publish Date: April 1998

   Eating the Big Fish : How Challenger Brands Can Compete Against Brand Leaders (Adweek Book S.)
AUTHOR: Adam Morgan
ISBN: 0471242098
Format: Hardcover
Publish Date: January 13, 1999

   Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability
AUTHOR: James D. Lenskold
ISBN: 0071413634
Format: Hardcover
Publish Date: July 16, 2003

   Emotional Branding: The New Paradigm for Connecting Brands to People
AUTHOR: Marc Gobe
ISBN: 1581150784
Format: Hardcover
Publish Date: December 2000

   Marketing to Women : How to Understand, Reach, and Increase Your Share of the Largest Market Segment
AUTHOR: Martha Barletta
ISBN: 0793159636
Format: Hardcover
Publish Date: December 12, 2002

   Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars
AUTHOR: Jay Conrad Levinson
ISBN: 1580626823
Format: Paperback
Publish Date: May 2002

   Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
AUTHOR: Seth Godin
ISBN: 0684856360
Format: Hardcover
Publish Date: May 6, 1999

   Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison
AUTHOR: Joe Calloway
ISBN: 0471274046
Format: Hardcover
Publish Date: August 2003

   Sixty Trends in Sixty Minutes
AUTHOR: Sam Hill
ISBN: 0471225800
Format: Hardcover
Publish Date: August 15, 2002

   Proactive Sales Management: How to Lead, Motivate, and Stay Ahead of the Game
AUTHOR: William Skip Miller
ISBN: 0814405452
Format: Hardcover
Publish Date: January 1, 2001

   Diffusion of Innovations, 5th Edition
AUTHOR: Everett M. Rogers, Everett Rogers
ISBN: 0743222091
Format: Paperback
Publish Date: August 16, 2003

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