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The Art of Writing Advertising: Conversations with Masters of the the Craft: David Ogilvy, William Bernbach, Leo Burnett, Rosser Reeves, and George GribbinAUTHOR: Denis Higgins (Editor) ISBN: 0071410937 Format: Paperback Publish Date: January 2003 |
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Strategic Brand Management, Second EditionAUTHOR: Kevin Lane Keller ISBN: 0130411507 Format: Hardcover Publish Date: September 3, 2002 |
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Advertising & Promotion: An Integrated Marketing Communications PerspectiveAUTHOR: George E. Belch ISBN: 0073049727 Format: Textbook Hardcover Publish Date: July 2004 |
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New Products ManagementAUTHOR: C. Merle Crawford, C. Anthony Di Benedetto ISBN: 0072471638 Format: Hardcover Publish Date: June 26, 2002 |
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong BrandsAUTHOR: Alina Wheeler ISBN: 0471213268 Format: Hardcover Publish Date: January 15, 2003 |
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BaitAUTHOR: Karen Robards ISBN: 0399152024 Format: Hardcover Publish Date: July 2004 |
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Storyselling for Financial Advisors : How Top Producers SellAUTHOR: Scott West, Mitch Anthony ISBN: 0793136644 Format: Hardcover Publish Date: January 12, 2000 |
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Can't Buy My Love: How Advertising Changes the Way We Think and FeelAUTHOR: Jean Kilbourne ISBN: 0684866005 Format: Paperback Publish Date: November 2000 |
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How to Rent Vacation Properties by Owner: The Complete Guide to Buy, Manage, Furnish, Rent, Maintain and Advertise Your Vacation Rental InvestmentAUTHOR: Christine Hrib Karpinski ISBN: 0974824909 Format: Paperback Publish Date: May 2004 |
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What Clients Love: A Field Guide to Growing Your BusinessAUTHOR: Harry Beckwith ISBN: 0446527556 Format: Hardcover Publish Date: January 2, 2003 |
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The SPIN Selling FieldbookAUTHOR: Neil Rackham ISBN: 0070522359 Format: Paperback Publish Date: June 1, 1996 |
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Truth, Lies, and Advertising: The Art of Account PlanningAUTHOR: Jon Steel ISBN: 0471189626 Format: Hardcover Publish Date: January 1998 |
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Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order EntrepreneursAUTHOR: Joseph Sugarman ISBN: 1891686003 Format: Hardcover Publish Date: June 1, 1998 |
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Dry: A MemoirAUTHOR: Augusten Burroughs ISBN: 0312423799 Format: Paperback Publish Date: April 2004 |
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Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, with PowerWebAUTHOR: George E Belch, et al ISBN: 0072866144 Format: Hardcover Publish Date: April 23, 2003 |
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