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The 33 Ruthless Rules of Local AdvertisingAUTHOR: Michael Corbett ISBN: 096673839X Format: Paperback Publish Date: January 1999 |
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Creative Advertising: Ideas and Techniques from the World's Best CampaignsISBN: 0500284768 |
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Hope Is Not a Strategy: The 6 Keys to Winning the Complex SaleAUTHOR: Rick Page ISBN: 0071418717 Format: Paperback Publish Date: March 24, 2003 |
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Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and how It Changed Us AllAUTHOR: James B. Twitchell ISBN: 0609807234 Format: Paperback Publish Date: December 2001 |
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The Fall of Advertising and the Rise of PRAUTHOR: Al Ries ISBN: 0060081996 Format: Paperback Publish Date: May 2004 |
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My Life in Advertising: Scientific AdvertisingAUTHOR: Claude C. Hopkins ISBN: 0844231010 Format: Paperback Publish Date: January 1987 |
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The New Strategic Selling : The Unique Sales System Proven Successful by the World's Best Companies, Revised and Updated for the 21st CenturyAUTHOR: Stephen E. Heiman, Diane Sanchez ISBN: 0446673463 Format: Paperback Publish Date: January 1, 1998 |
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Ogilvy on AdvertisingAUTHOR: David Ogilvy ISBN: 039472903X Format: Paperback Publish Date: March 1985 |
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Advertising: Principles and Practice (6th Edition)ISBN: 0130477222 |
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Advertising Media PlanningAUTHOR: Jack Zanville Sissors ISBN: 0844215635 Format: Hardcover Publish Date: July 2002 |
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Advertising Media A-to-Z: The Definitive Resource for Media Planning, Buying, and ResearchAUTHOR: Jim Surmanek ISBN: 0071422145 Format: Paperback Publish Date: October 2003 |
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Marketing ManagementAUTHOR: Philip Kotler ISBN: 0130336297 Format: Hardcover Publish Date: May 2002 |
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Madison & Vine: Why the Entertainment and Advertising Industries Must Converge to SurviveAUTHOR: Scott Donaton ISBN: 0071436847 Format: Hardcover Publish Date: May 2004 |
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The Tipping Point: How Little Things Can Make a Big DifferenceAUTHOR: Malcolm Gladwell ISBN: 0316346624 Format: Paperback Publish Date: January 7, 2002 |
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Search Engine Advertising: Buying Your Way to the Top to Increase SalesAUTHOR: Catherine Seda ISBN: 0735713995 Format: Paperback Publish Date: February 2004 |
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